State the boundary
Make the limits of information, evidence and interpretation visible before they matter.
Portfolio standard
A useful digital product respects the conditions of its subject. The portfolio applies one design discipline while changing the evidence, language and interaction model for every domain.
Shared standard
Make the limits of information, evidence and interpretation visible before they matter.
Organise the experience around what a visitor needs to understand, compare or do next.
Let the subject determine the pace, vocabulary, colour and degree of visual expression.
Use hierarchy and whitespace to hold complexity without making it feel thin.
Every component should carry meaning, orientation or useful action.